ProMax has launched BDC AI, a 24/7 internet-lead agent available now as an add-on to ProMax Complete. The company says the software responds through text and email, carries on two-way conversations and moves qualified shoppers toward showroom appointments.
The notable change is not another stand-alone website chat box. ProMax says the agent works inside its dealership platform, can search relevant inventory, collect trade-in information, maintain appointments and place the full conversation in the customer record for an employee to continue.
What ProMax announced
According to ProMax, BDC AI can interpret a shopper's request, identify matching inventory, answer questions, gather trade details and set an appointment. After booking, it can send confirmations and reminders or help reschedule the visit.
Employees can take over when a shopper requests a person or the conversation needs additional attention. ProMax says Dealer Engagement Alerts can flag those cases, and each store can configure business hours, holiday rules, tone, frequently asked questions and follow-up timing.
Why it matters
An agent tied to the dealership's customer record can reduce the gap between an automated first response and the employee who owns the next step. Inventory context, appointment history and the preceding conversation are more useful when staff can see them in the same system instead of reconstructing the exchange across separate tools.
The launch does not establish that the product will improve results at every store. ProMax reported early contact, show and conversion figures but did not disclose the number of dealerships, comparison group, lead mix, measurement rules or time period behind those claims. Dealership Tech Report therefore did not use those performance figures as evidence of effectiveness.
What dealerships should do now
Stores considering the add-on should test it against representative lead sources and real inventory conditions before expanding access. Review factual accuracy, appointment attribution, duplicate-contact controls, employee takeover, opt-out handling and whether every exchange writes back to the correct customer record.
Ask ProMax for written pricing, supported lead sources, implementation requirements, data-retention terms, security controls, model-provider details and escalation behavior. Baseline response time, contact rate, appointment rate, show rate and sold rate before activation, then use the same definitions and lead mix when measuring results.
AI-assisted reporting disclosure
This article was researched and generated with AI-assisted systems using the ProMax materials listed below. Dealership Tech Report applies automated accuracy and risk checks, but the product functions and availability are vendor-reported. Confirm current capabilities, pricing, integrations, data terms and communications-compliance settings directly with ProMax before purchase or activation.
Product functions and availability are based on ProMax's October 13 announcement and current product page. The company did not publish pricing, supported lead-source details, a security specification or enough methodology to independently assess its reported performance figures. Availability as an add-on does not establish that every ProMax Complete customer has activated or configured the product.
Cited references
- ProMax — BDC AI launch announcement — Vendor announcement distributed by PRWeb; published Oct. 13, 2026
- ProMax — BDC AI product page — Undated vendor product page; corroboration only